Company culture is an integral part of any business. It creates a shared identity and establishes how employees interact and work alongside each other. It also helps to create an external perception of what your company values most to clients, customers, competitors, investors and potential employees. Building a strong culture, however, takes time and effort from executives, senior leadership and HR, so, as a business evolves, it’s important not to overlook what made it great to begin with. This can be a difficult task when focusing on scaling, but there are a few key steps that companies can take to help maintain culture as they expand.
Create company traditions based around your values. These traditions will regularly reinforce what matters most to new and existing employees and in doing so will help to maintain company culture.
Lead by Example
As a company grows, its departments inevitably expand with it, so investing in team leadership is vital to preserving culture. By doing so leaders will feel empowered and encouraged to inspire their teams and sustain company culture.
Hire for Cultural Add
When looking for new employees, it is important to hire based around ‘cultural add’ as opposed to ‘cultural fit’. Hiring people with the same ideas and approaches as your current team prevents diversity of thought and enables a ‘group think’ dynamic to form, which can prove problematic. Hiring individuals that will challenge each other and present fresh ideas will positively enhance your company culture.
Keep Communication Open
Receiving regular feedback from employees is key to maintaining current company culture. If employees feel their opinions can’t be openly shared within the workplace, it is likely to affect their work morale and chances of retention. Companies with an open-door policy show that they care about their staff and value their well-being.